In an effort to revamp their classic and much loved “That’s Brisk, Baby” campaign, we worked with PepsiCo to create webfilms that re-imagined the message of the Lipton Brisk Iced Tea brand in a new and modernized lens.

To revitalize the classic campaign, we continued the brand’s legacy of replicating iconic celebrities through stop-motion puppet animation and livened up the look and feel with new technology. The creative platform for the campaign was simple: Brisk revives your creative mojo. To give this life, we put star studded web content out into the social media world.

We launched the campaign with a web film based on the millennial cult classic: Machete.Danny Trejo, played the iconic main character of the film. We animated him frantically summarizing the entire film plot in just about sixty seconds.

In short, we took a cult film classic, animated it in an entirely reimagined way, and made the refreshed content a cult web hit., effectively reviving the creative mojo of the brand.

We launched a series of web films starring an updated cast of relevant celebrities that appealed to the millennial demographic: Danny Trejo (star of the cult film hit "Machete") and Ozzy Osbourne. Each film revolved around the stars counting on Brisk to revive their creative mojo.

We then reached out to 25 respected content creators and artists across the web, who are thought leaders in the demographic, perfect evangelists for the brand. Each of the 25 were creative in their own right, so it was a natural fit to collaborate with them on the revamped Brisk campaign.This all led up to a Super Bowl spot starring an attention-getting, millennial respected celebrity: Eminem.

The aftermath of the campaign revealed that Brisk was back.- The Super Bowl spot was in the top ten of every buzz metric.- Sales of the product went up 31% over projections.- The content had over 6 million video views.- There were 40,000 mentions of the brand, and we grew a community from 15,000 to over 450,000 strong.- And there were over 12,000 news and blog posts.