Cannes Lions
GORGEOUS, London / PEPSI / 2012
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This humorous advert sees Jackman filming with a beautiful young woman in the middle of the Savannah being half-heartedly slapped as part of his latest film. The actress’s slap is so timid that the whole film crew step in to demonstrate to her how to slap Jackman properly. With little success the entire crew take a break and Jackman, feeling hot and weary, reaches for a bottle of perfectly chilled Lipton Ice Tea, dabs it on his red cheek and takes long, refreshing gulps. Jackman is immediately refreshed and returns to set completely revitalized. With a mischievous twinkle in his eye he drops an ice cube in the back of his co-star’s dress. Shocked and stunned by the temperature, she slaps Jackman firmly but perfectly and the entire crew applaud and congratulate her on the perfect slap.
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