Cannes Lions

LIPTON ICE TEA

J WALTER THOMPSON, Lisbon / FIMA / 2002

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Stress. Everybody who works knows what we are talking about. And shows it unintentionally. These films are about ordinary people who, in trivial situations, reveal their nervous tics. For them, the site Lifecooler is recommended, a leisure guide offering different proposals for holidays and rest. Join, its good advice. No Stress - Lifecooler. Serving the purposes of Viral Marketing these short films were disseminated in the internet, suggesting the users to go and see the site.

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