Sake consumption has declined by 50% over the past 20 years. And the number of breweries have decreased by 50% in the last 50 years.

YUMMY SAKE is a distributor brand that only handles products from 1400 independent sake breweries which out of 1300 are not distributed nationally. Japanese Sake has a very wide range of describing the taste and about 10,000 varieties to choose from. This made it difficult for consumers to choose the one they like. We needed a solution that brings customers closer to sake and makes it easier for them to choose the one that matches their taste preference.

Taste first. Label second.

We invented "Liquality Store”, an innovative liquor store that helps you follow your taste instincts by leveraging AI system. We collected unbiased data from taste tests that have been designed to allow users to focus solely on flavour and discover each personal taste profile. Each profile has been assigned with unique onomatopoeias.

We adopted an “unbiased taste data strategy” and targeted younger generation in the 20s to 30s for Sake industry's future. They usually prefer beer and cocktails that are easy to order and do not understand how to pick the right Sake for their pallet. Our survey showed over 60% would change their mind after finding out the brands and prices. We used non-bias blind tasting to gather impartial taste data and invites individuals to discover the taste that really appeals to them. This allowed them to choose sake by instinct, not using their "knowledge".

We developed a store called “Liquality Store,” which enables consumers to try a blind tasting of sake with no knowledge of price or brand and assess their preferences on a Web app.

The AI program makes an unbiased logical analysis of the data against 18 different parameters to create a unique taste profile and recommend sake that fits their taste buds.

Palate types are described with 12 onomatopoeia expressions, giving users an intuitive feel for flavour without needing specialized knowledge.

The use of these palate types has currently increased from partner stores to restaurants to the e-commerce site.

We got more than 3077 paid users in the first year.

Customer satisfaction reached 92% and out of all customers as we targeted 55% were in the 20s, 20% in 30s. Definitely made an impact on the younger generation consumption of Sake.

Gained 531MM impressions by PR.

Multiple breweries have even come together to create a private brand with us that do not use confusing terms.