Totalcocktails.com is the central part of an integrated program, created to generate more sales for Bols. It motivates, stimulates and activates bartenders and bar ownersworldwide to shake better cocktails and to increase the turnover of their cocktail bars. It teaches the target groups in three levels - beginner, experienced and professional - about the creation of a cocktail, the logistics of a bar and sales techniques. With themes like ‘Add igredients’ and ‘Add flavour’ participants are being challenged to push their boundaries. Newsletters and mail campaigns are being deployed to stimulate frequent visits to the website.