Cannes Lions
DDB SAN FRANCISCO, San Francisco / CLOROX / 2012
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It’s the age-old fantasy: woman has clog. Woman calls plumber. Plumber clears woman’s, uh, pipes. But seeing that Liquid Plumr Double Impact has a snake AND a gel, it’s like having two plumbers in one -- the ultimate double plumbing fantasy.
The spot opens with a woman picking up a bottle of Liquid Plumr Double Impact. Reading the name to herself, she conjures up a fantasy of how this product works. In her daydream, the doorbell rings. Standing in front of her is a hunky plumber with a plumber’s snake. Feigning coyness, she welcomes him in. The doorbell rings again. A second plumber has the Liquid Plumr gel. She ushers him in as well.The woman lets her hair down in anticipation of what’s to come. It’s not what you might think. Cut to the threesome in the bathroom. The plumbers look on with approval as our woman uses the snake and gel to clear the drain herself. Back in the grocery store, she snaps out of her fantasy and we see that the two "plumbers" are actually hunky store employees. She hastily grabs a few more packages of Double Impact before rushing off, slightly embarrassed, yet satisfied.
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