To create a fresh and modern visual identity — without losing the heritage.

The new visual identity combines the proud heritage with a large dose of playfulness. A classical logo and sharp typography. Elegant gold and colorful patterns. A visual identity suitable for the next 90 years to come

The new visual identity is implemented in every corner of the park: Signage, work-clothes, packaging, tickets, posters and more. The visual identity is also a crucial part of campaigns in print and social media.

Most important of all, Liseberg's fans have approved of the new visual identity on social media. The visual identity also got second best in Resumé Magazine's "Design of the month".