We developed the 'Listen Device', which digitalizes the target's heartbeat into an MP3 while listening to one’s own heartbeat. Through this unique device, the sound of a person’s heartbeat becomes a digital content connecting on-line and off-line campaigns, and is also used as a ‘new-media’ enabling active participation. The heartbeats of five top singers were digitalized and used as a musical instrument for a digital album which was used as Ring tones, BGM for blogs. Also, it was a downloadable content from the website which could be saved on MP3 players. Then, the heart experiencing studio combined with media-art was created for an individual to actually “meet” their own heart. The miraculous experience was realized by listening to your own heartbeat with personalized artistic motions real-time. All the heartbeats of each participant was combined with video clips of his/her heart experiencing moment and saved permanently on the campaign website.

The ‘Listen’ campaign was the greatest success in the history of Korea’s health campaign. The total number of participants increased 2700% compared to last year. Even with no particular advertising spent, over 20,000 people visited the website and more than 50,000 people visited the studio. During the campaign period, over 500 blogs and 40 different newspapers introduced our campaign. Also, 90% of the participants requested for a health inspection after the campaign. Due to the success, the government has promised financial support for the next campaign and a monument including the sounds of all the participant’s heartbeats kept in the ‘Heart of Seoul’, Nam Mountain.