Our TED disease awareness campaign targeted people with Graves’ Disease—up to 50% of whom will develop TED.

The film shows three women in discomfort, all shot in high contrast against a black background. We open with a large graphic and voiceover specifically calling out people with Graves’ disease. We, then, proceed to tell viewers that there may be “more to their symptoms than they realize,” while showing closeups depicting three distinct symptoms. The first woman deals with redness and itchiness; a second woman experiences dry, gritty eyes; and a third suffers from pain behind her eyes. A shot of a parched desert cracking in the arid conditions underscores the dry/gritty sensation.

Another graphic and voiceover alerts the viewer to the possibility that they may have an entirely different condition called “Thyroid Eye Disease (TED)” which needs a different treatment.

Finally, we close on the somber, stoic face of the third woman as the voiceover and super drives them to find a TED Eye Specialist at IsItTED.com.