To convey the message that Listerine effectively eliminates bacteria and bad breath after each meal, targeting both new and existing customers in general.

We decided to share this with people in a fun and engaging manner by creating a DM flipbook, with a slight twist. Special technology was used to add an onion-flavoured scent to the flipbook. Once people flipped through it, it would appear as if the sexy woman in the book has strong onion breath when she spoke.

Redemption rates shot through the roof at 66%. We created a refreshing way for people to stay fresh.