Cannes Lions
TBWA FUSION, Cape Town / PFIZER / 2006
Overview
Entries
Credits
Outcome
The brand over-achieved on very strong sales targets set for December for both Listerine Mouthwash and Pocketpak by almost 15%.Approximately 200 000 people sampled Pocketpak.Pfizer was able to build a database through competition entries.This was done with a very minimal budget.
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