Newspapers depend, more than any other medium, on the capacity to read, especially as the daily press uses so few illustrations. Therefore an unreadable cover page makes you feel very uncomfortable and helpless, just as illiterates often do. Two explanatory ads within the same edition were used to ask readers to support illiterates and raise funds for Alfa Telephone.

Via cost-free publishing thanks to the 'Frankfurter Rundschau', and widespread reporting in other media, charitable donations increased significantly after publication.