Book People Unite was created for literacy organization, Reading is Fundamental, to improve children’s literacy in America where only one in every 300 US children in underprivileged areas has access to a book. Through a music video format we brought together a breadth of book characters, spanning visual styles, publishing houses and nostalgic memories. In keeping with the collaborative spirit, The Roots produced the track and were joined by some of today’s most popular musicians including, John Legend, Regina Spektor and Coldplay’s Chris Martin to appeal to the heartstrings and purses of our Young Mom target audience.