Because of the Internet and the lack of free time, information is consumed in a very fast and superficial way by most people nowadays. To overcome this obstacle, the agency needed to create a campaign that made people reconsider the role and importance of books in their lives.

To show that a book can move people, we decided to go beyond traditional formats. That’s how we created Literature on Tissues, a project that turned tissue boxes into classic works of literature. On each tissue we printed the content of the books, page by page, turning the books into media for an action made especially for the brand.

The campaign surpassed the expectations of the brand, since the public impacted considered the boxes as more than a promotional action, but as an edition that was worth keeping at home as a collectable design piece. Result: besides generating profit for the bookstore, the campaign managed to touch the people and position itself well in its segment.