If we want to stop the big problem of food waste, we have to start small.

The grains of rice are counted mechanically and the amount of rice grains is individually stamped in big letters onto the packaging, saying: waste none. Therefore, we force the customers automatically to change perspective without changing anything by themselves. Additionally, we add the true value of every single grain by communicating what big effort of resources lays inside: days of growth, water, sunshine, transport, farmworkers craft. Now, would you like to waste any of this?