The first football match played by kids who aren't born, yet.

In order to achieve it we invited 10 future moms (and dads) in their 28th pregnancy week, the week when babies really begin to move in the womb, and using motion sensor technology, we converted the babies little kicks into electric impulses readable by computer. Every time a baby moved, it also did it on the virtual pitch.

We invited 10 future moms (and dads) un their 28th pregnancy week to the most important TV studio in the country. When they arrived, they found an obstetrician accompanied by a technological team.

Using motion sensor technology, the team connected the bellies to an interface that converted the babies little kicks into electric impulses readable by computer. Every time a baby moved, it also did it on the virtual pitch.

- More than 250.000 people followed the match.

- More than 750.000 organic impressions on social media in the first 10 days.

- 64% of them came from women.

- In just one month we passed from 1000 to 1425 kids and exceeded applications for this year.