Cannes Lions

LIVE FROM THE CLINIC

MAVERICK TELEVISION, London / CHANNEL 4 / 2013

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The second series of Embarrassing Bodies: Live From The Clinic explored new levels of interactivity. Broadcast each week from a purpose built hospital studio, the show’s editorial was driven by immediate access to state-of-the-art facilities. Each week viewers could apply for a live Skype consultation, whilst brand new symptom checkers were added to My VideoDoctor, the site’s interactive GP service. The series launched a groundbreaking project with Birmingham University Medical School to crowdsource hundreds of vital skin conditions on Black and Asian skin, whilst a suite of new iOS Apps were launched; including My HealthChecker, My MoleChecker and My SelfChecker.

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