Cannes Lions

LIVE FROM THE CLINIC

MAVERICK TELEVISION, London / CHANNEL 4 / 2013

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Description

The second series of Embarrassing Bodies: Live From The Clinic explored new levels of interactivity. Broadcast each week from a purpose built hospital studio, the show’s editorial was driven by immediate access to state-of-the-art facilities. Each week viewers could apply for a live Skype consultation, whilst brand new symptom checkers were added to My VideoDoctor, the site’s interactive GP service. The series launched a groundbreaking project with Birmingham University Medical School to crowdsource hundreds of vital skin conditions on Black and Asian skin, whilst a suite of new iOS Apps were launched; including My HealthChecker, My MoleChecker and My SelfChecker.

Similar Campaigns

12 items

1 Cannes Lions Award
Channel 4 Paralympics "Super. Human."

FINAL CUT, London

Channel 4 Paralympics "Super. Human."

2022, CHANNEL 4

(opens in a new tab)