A self promotion campaign for ourselves: LeanMean Fighting Machine and Queen Mary, University of London - a client we partner with on tech projects.

We wanted to show off our collective technical credentials, but felt it needed something to get people talking, not just another video of an invention being tested.

We also wanted to create something that lived on its own - our involvement only becoming apparent once the idea had got interest. We wanted to get this idea out there fast and for little money - developing it later if it caught on.