IKEA has developed a new living room storage system called Bestå (which means ‘last forever’ in Swedish). IKEA now wanted to launch this new collection exclusively through a campaign site available only through IKEA.com. We created the Good, Better, Bestå experience. A virtual dollhouse that houses 11 living rooms was created in 3D combined with photography performed by us. Every room represents a different character with different needs and thoughts on interior design. The visitors to the site can then click themselves into the rooms and learn more about Bestå.