Create something to increase the presence of the store in the digital area, still underexplored. It must provide a user experience regarding to the books. The target audience was drawn to get new customers and keep the existing ones.

It's been created an app where people can talk to customer, create relationship, encourage conversation on Facebook and Twitter.It's available on app store where people can download it and use it on their mobile phone.

Only in the Imaginaria's launching month: - The check-ins made generated over 2 million impact.

- Nearly 1.500 registered imaginary places on app.

- 140% increase on traffic's bookstore website.