Cannes Lions
B-REEL, Stockholm / LAKEROL / 2018
Overview
Entries
Credits
Description
Two newfound friends, Rickard (Swedish) and Amjad (Syrian), connect and spend time together doing everyday-things while Amjad as a VO is talking about his new experiences with Sweden, Swedes, and the importance of having a friend to practice the Swedish language with.
Execution
It was really important in the casting process that the characters felt genuine in order to convey the message of the app - which was all about equality and friendship - and so the two guys we cast in the film were actually friends in real life. It also felt important to break the misleading narratives about the immigrant experience, where they're often portrayed in a weak or victimized light - I wanted to highlight that the ethnic Swede would find using the app and find a new friend as joyful as the immigrant.
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