Cannes Lions

LOERIE AWARDS

NET#WORK BBDO, Johannesburg / THE LOERIE AWARDS / 2009

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Overview

Entries

Credits

OVERVIEW

Description

To create a "Call to Entry" campaign for the 2008 Loerie Awards.

Execution

As this years Loerie Awards were all about "Making Your Mom Proud", she became the spokesperson in all our advertising elements. When it came time to design the annual, once again mom took the reigns and the Annual became a family photo album mom put together to remember our trip to Margate, the coastal holiday town where the awards were held.

Outcome

The Album is selling like hotcakes.

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