The film was designed and created in 3D using a mix of various programmes including Cinema4d for the RnD phase alongside Houdini, Redshift, Nuke and Adobe After Effects.

One of the key challenges was in striking the perfect balance between chaos and beauty. We worked through a multitude of different styles of 'mess', creating bespoke colourful cords and objects that helped to glorify the product’s key features and work in chaotic harmony to show off the Logi Dock's intuitive organisational capabilities.

The 3D simulation programme, Houdini, was key to creating the detangling simulations and realistic declutter explosion moments. We also spent several weeks researching and designing the home office to create a modern, clean yet realistic environment for the product and its surrounding mess to live within.