The topic of good logistics is rarely discussed. We confronted them with the uncomfortable consequences of poorly operating logistics. To reassure potential SAP customers that they never have to experience such an embarrassment, we aimed to focus their awareness on what it takes to keep supply systems running smooth. The invitation was sent in a wooden box, typically used to transport wine bottles. But instead of a bottle of choice wine inside, there was a bottle of vinegar.

17% of all recipients registered for the SAP Information Forum.