Cannes Lions
CREATIVE JUICE\BANGKOK, Bangkok / S.C SEREECHAI BEAUTY CO. / 2009
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A 'love at first sight' story between a young blond-haired American man and a native Thai girl. They've tried to break the ice but don’t know how to start. The difference in race seems to make things difficult for them.Finally, he decides to change his hair color to black, hoping this will help make things easier. He takes all his courage going to the girl’s room and knocks on the door. He says “Sa was..dee kr..”. He can’t even complete the Thai greeting words that he has practised because the girl he met a few days ago has changed her hair colour to blond!This coincidence surprisingly shows how they feel towards each other.Super: Communicate with ColorsPack shot : LOLANE AROMA COLOR CREAM.
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