Cannes Lions
BBH, London / FLORA / 2008
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A series of vignettes showing people walking like John Wayne and struggling to go about their morning routine because of the pain that they are in from the marathon. This will be sent to the runners on the Monday morning when the hype from the day before is beginning to wear off. They can send this to friends and relatives to show them what they’re going through and to help them collect their sponsorship money.
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