Every year, baristas from all over the world gather for one week in Shoreditch, London to attend the London Coffee Festival.

Our target audience were regular Londoners as well as bearded and non bearded baristas, an important tester of our Oat Drink Barista Edition. We know they love coffee as much as we do and won’t serve anything but great products.

A massive outdoor campaign with posters, murals and ads looking like street art. We also served Oatmilk latte at the festival, threw a huge opening party at Kachette and handed out free samples of Oat Drink Barista Edition at Boxpark.