Somewhere in the ocean swims a whale that sings at a frequency that no other whales can hear, which means that it swims the oceans alone. That whale is known “52” or the Loneliest Whale.

In this ad for Three Mobile, we tell the story of the Loneliest Whale, and of the people working to find it. We ask why people around the world are working tirelessly to find and communicate with the Loneliest Whale – because communication matters to us all.

This ad forms part of Three Ireland’s campaign showing the importance and power of communication: that we all need to be heard.