Cannes Lions
SCANAD KENYA, Nairobi / MASCULAN / 2017
Overview
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Credits
Description
We came up with the idea of a Maze execution, and in our maze, position the USP of long lasting pleasure by showing different styles in different spaces within the home (bathroom, kitchen, corridors, e.t.c) and every where a couple can GET LOST IN PLEASURE!
Execution
To avoid seeing naked real people engaging in sexual activities, we choose 3-D based twisted maze, showing artificially molded models in different sexual positions in different places within a home.
We choose the pink color because it denotes love, connotes feminine side and also a condom color
The image style is made out of latex condom material.
Outcome
We achieved a successful 36% jump in sales and 70% more brand awareness within campuses and colleges. It created conversations on youth social media groups and became a favorable choice for couples among other brands.
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