From the market trend and report of consumer behavior we found that most of Taiwanese desired CNY to come very much. It represents much more like long vacation nowadays. People hungered to take a good rest or plan a trip overseas instead of have a family reunion during the holidays.

We aim to remind all consumers that CNY does not only means a happy holiday but a time to cherish and gathering with the family.

CNY promotion is the most important activity in retail in Taiwan. All trade marketers will take this top challenge to boom their voice among all competitors in the market. CNY promotion is also Carrefour’s most challenging mission to complete every year.

From the market trend and report of consumer behavior we found that most of Taiwanese desired CNY to come very much. It represents much more like long vacation nowadays. People hungered to take a good rest or plan a trip overseas instead of have a family reunion during the holidays.

We aim to remind all consumers that CNY does not only means a happy holiday but a time to cherish and gathering with the family.

We stimulated the promotions during CNY. With TVCF airing period, our fanpage on Facebook, official site also boost one topic in public: longevity vegetable was made from different vegetable in Northern and in Southern Taiwan. All comments enhanced Taiwanese’s memory and the respect of CNY.