We used famous paintings to avoid censorship and demonstrate the serious consequences of breast cancer. We repainted 52 pieces of world famous masterpieces to show unhealthy breasts and the breasts with post-mastectomy scarring. An exhibition was held to display these oil paintings. When people looked at famous paintings, they also looked at breast cancer. In a legal way, the art became our media to publicize the awareness of this disease.

We used famous paintings to avoid censorship and demonstrate the serious consequences of breast cancer. We repainted 52 pieces of world famous masterpieces to show unhealthy breasts and the breasts with post-mastectomy scarring. An exhibition was held to display these oil paintings. When people looked at famous paintings, they also looked at breast cancer.

These paintings made more than 56000000 women pay attention to breast cancer. TV, newspaper, radio, blogs, social media talked about our project. After this campaign, the number of women who applied for mammograms went up 370% in the first month.