We were honored to create an 8-year sponsorship with Team USA for the Olympics.

The Look of the Games is a creative expression that embodies the resilience of humanity. We have each been transformed by the experience of living through a global pandemic. Yet, through grit, determination, and perseverance, we, Team USA, and the world kept climbing. Each design element evokes pride, optimism, and upward momentum.

We know the resilience it takes to arrive at a historic moment. We also understand that the journey is just as important as the destination. Alongside Team USA, we will continue to inspire the world with what’s possible.

Each element of the design system symbolized the pride we felt in representing our team, our Delta people, and our home. The design system was meant to drive consistency and cohesion throughout the creative ecosystem – proudly showing the world that persistence, effort, confidence, and character allow us to KEEP CLIMBING.

Color and composition captured the energy and zeal of the Olympic Games. A mild blue and white gradient evoked calm and provided an uplifting anchor for the design.

In contrast, we showed up unapologetically bold with pops of highly pigmented reds and saturated blues. The shades’ depth grabbed the viewer’s attention and made elements stand out from surroundings.

Subtle gradients and grit patterns represented strength and grit required to continue a difficult journey – alluding to the toughness of both the athletes and our 97-year-old company. While the bold momentum graphic illustrated the force required to overcome hurdles.

The jet streams throughout represented the current of air generated by incredible speeds and strong transverse gradients of velocity. Strong winds of the jet stream boost momentum of an aircraft when traveling great lengths from the west (Team USA) to the east (Beijing).

• 5.9 Million total owned content impressions across Instagram, Facebook, Twitter, TikTok to date

• Reaching an audience of 1.5B and driving $895K in earned media value

• Utilized in OOH, airport murals, internal channels, paid media, merchandise, event spaces, livery, bag carts, social, employee engagement collateral, and beyond

• Executed 71 total projects and produced more than:

o 655 creative assets

o 12 unique videos

o 4 event live streams

o 1,244 total creative hours

o 1,010 in production vendor hours

o Approx. 400 administrative hours