289 million people worldwide are visually impaired, yet they are excluded from most mainstream media. So to celebrate World Braille Day, we created a special build braille poster where each braille dot was made from a model Malteser.

The poster had a speaker that played regularly, alerting blind people to touch the advert.

It also invited people to visit the Maltesers Facebook page to see or hear the translation: ‘Caught a really fast bus once – turns out it was a fire engine’ which was inspired by a real-life experience of a lady in our blind focus group.