Martell is continuing to pursue its development strategy in the world of luxury brands and recently launched an ultra-premium product designed to embody the very essence of Martell cognacs and express the spirit of the brand among a target of exclusive connoisseurs.

L’Or de Martell was imagined as the fulfillment of the inventive and determined quest of Jean Martell to create his magnum opus, a supreme cognac unique and exceptional in all respects.

It was by building on the concept of perfect harmony – the ‘Nombre d'Or’ – that the agency imagined a bottle fashioned from pure crystal. The stopper completes this ensemble with its semi-circular shape that both complements and enhances the balance of the object’s extremely voluptuous curves. The bottle is also an outstanding technical feat whose development was the fruit of close collaboration with the Cristallerie de Sèvres glassworks.

L’Or de Martell has already enjoyed a warm welcome all over the world.