Cannes Lions
LOWE/SSP3, Bogota / NATIONAL MUSEUM OF COLOMBIA / 2008
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Francisco Pizarro was a ruthless Spanish conqueror that almost destroyed the Inca empire and its culture. He stole lots of gold and killed thousands of natives, but he never found the Lord of Sipan's Treasure. When Spanish conquerors arrived in America, they fooled the natives, giving them mirrors in exchange for all their treasures. Charanguito (diminutive for Charango, a kind of Andean guitar) is a little Peruvian boy whose voice is made by an adult, imitating the exact tone and accent Peruvian boys have.
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