Cannes Lions
NURUN, Paris / L'OREAL / 2002
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Coming soon to a screen near you...state-of-the-art online technologies,one-on-one attitude, and the world's most beautiful women!Log on to the new L'Oréal Paris website and immerse yourself in a stunningvisual environment where enhanced interactivity responds to consumerobjectives.High-tech tools like Easy Make Up ("Experiment with new looks & productsusing photos of your own face!") and interactive beauty consultationsdeliver relevant product recommendations that reflect your specific beautyconcerns.Rich content means you have access to advice and inspiration not availablein-store: animated step-by-step illustrations of makeup techniques from topcelebrity stylists, beauty secrets from the brand's pantheon of stars, trendanalysis from recognized experts.Personalization lets you create the site you want. And receive content andpromotional offers related to the issues that are important to you.With leading-edge innovation and a beauty expertise second to none, L'OréalParis has produced a website that is focused on you... "Because you're worthit!"
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