The concept is: 'Plug in live'. This is a layer + widebanner that asks people to send in demos for the competition. Under the slogan 'Plug in live', amplifier jacks and a cable with a jack plug are shown floating on the screen. The mouse pointer is attached to the jack plug so that the user guides it to the machine's jack socket and then live music plays. The user 'plugs in live': those who have a band understand this movement perfectly, that is why it is so effective for attracting pieces of work. In fact, the number of demos received this year has been three times last year's number.