Junk food represents a risk to our health when ingested on a daily basis, making us have excessive fat in our bodies.

The anxiety and addiction created by this condition, causes the body to control the desire to eat insatiably, growing like a monster, feeding voraciously and always wanting more.

Each of these people started with small excuses like "Just a slice” or "Just a craving"

With Body Transformation by Gold”s Gym, 12 weeks of consecutive training, we present to consumers how this sad story of obesity begins and how it could end by transforming body and mind.

Through a campaign giving visual life in a shocking way to two stories, where each one represents a junk food that starts a problem, being devoured by the folds of an obese body, clearly showing that your problem starts with something, but can end with our Body Transformation program.