Polar bears, magnetic force fields, rock bands! What was Lost about? More importantly, how do we plug the DVD release of the final instalment in this epic series Lost Season 6?It would take a special & unique idea, broadcast on XFM, a station whose audience happened to fit that of Lost’s core demographic. We created a 24 hour ‘takeover’ on XFM – where every single commercial featured faux ads for brands, products, moments, questions & events that had featured in the series.