Cannes Lions
KING, Stockholm / LOTTO - SVENSKA SPEL / 2012
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Lotto has Sweden’s biggest lottery-prize (the largest so far: 22m euro), which anyone can win, even a guy who dreams of merging his 2 favourite places on earth: A Thai beach and a Swedish subway station. (The subway station in the film is a real station, located in a typical working-class 'concrete suburb' near Stockholm.)
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