The idea is to take existing ads and run them for 15 seconds, then the tape jams. A logo comes up saying, "You want this? Play Lotto". This spot shows a slick BMW ad.

We wanted to take an advantage of different premium brands that represent “the dream world“ of our target group. We decided not to use our own TV spots, prints, outdoor…, but to re-create existing advertising of cooperating premium brands (BMW, Mercedes, Azimut Yacht, Schiesser, etc.) in style of “GUERILLA MARKETING”.Our goal was to achieve a strong impact in short time in different medias to create an image of “almighty“ brand LOTO.

Successfull brand introduction. LOTO is now well-known and established lottery brand among the Slovak population; The stakes volume increased continually during and after LOTO launch period due to communication effects; Low production costs (4.000 Euro!) - strong advantage of the campaign.