This advert aims to encourage lottery players to keep playing their numbers. Humour is used to show the consequences of not playing.

We see a mother sending her son to the shop to go play the lottery, but when he arrives his attention is grabbed by a new arcade game and he uses the money to play the game instead. Later we see the family sitting in the living room watching the Live Lotto Draw. The mother’s numbers come up and everyone jumps up and celebrates. Realizing what he’s just done, the boy packs his bags and flees from home.