What do Lotto winners spend their money on besides paying off the mortgage, a holiday and a new car? This 60 second Lotto brand spot answered this question, showing how a Lotto winner got satisfaction from his win in a different, less expected way... by filling a lake with fish for his old mates to catch.This commercial not only did a job for the Lotto product itself in a branding sense, but it also worked across the portfolio of other products in the category for the client, bringing a new sense of goodwill towards the product.