Cannes Lions
KING, Stockholm / SVENSKA SPEL / 2010
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A lady discusses "not having a prenuptual agreement"Lotto is a chance with an immense 75 million SEK in the pot at each spin. The game requires no previous knowledge so anyone can always win the big pot. The assignment was simply to get more people to play Lotto.How do you do it? Well, one way might be to constantly remind people that your dreams can come true tomorrow if you play the lottery. Easier said: "Today may be the last day of your old life." In movies we see people who probably would have thought and felt quite differently if they had won the lottery.
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