Cannes Lions
ENERGY BBDO, Chicago / ILLINOIS LOTTERY / 2010
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Description
Lottery Players typically get only one chance to win. If a ticket doesn’t win, all the dreams of what might have done with the winnings, disappear as well. In this spot, a player’s Lottery dream comes back to life to tell him that the Illinois Lottery is giving everyone a second chance to replay old lottery tickets. That mammoth drum set of his dreams and flashy rock star outfit aren’t going anywhere. They’re back. Because when you “Bring Back Your Tickets.” You also “Bring Back Your Dreams.”
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