Cannes Lions
TBWA\PHS, Helsinki / VEIKKAUS / 2011
Overview
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Description
In Finland, Lotto millionares are not public figures; every one of them prefers to be unknown. In this campaign Finnish National Lottery gave us the names of 10 millionares. We interviewed them in a secret place. They told us their stories. The voices in the spots are the actual voices of the winners.
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