Cannes Lions

LOTTO

DENTSU, Tokyo / NATIONAL AGENCY FOR THE ADVANCEMENT OF SPORTS AND HEALTH / 2010

Overview

Entries

Credits

Overview

Description

BIG Lottery is a premium lottery, offering a top prize of 600 million yen in Japan. Yet, it was not particularly well known. We thought we could show everyone how the Gods actually choose the winner and how anyone can get lucky.

Similar Campaigns

8 items

Typeself

WIEDEN+KENNEDY SHANGHAI, Shanghai

Typeself

2016, WIEDEN+KENNEDY

(opens in a new tab)