We wanted to capture the excitement of the moment when someone wins the lottery. Shooting in super slow motion brought to life the notion that “some moments last forever.” We shot everything in HD, from about 600 frames to 960 frames per second. We’d play back a take at regular speed and it looked pretty ordinary. Even crappy. But when we played back the same take in super slow motion it somehow became poetry. We tried to pack the spots with little jokes and unusual visuals so that people will find something new with each viewing.