Can flavor help find love? Yes it can. But how can we prove that it really works? With the characters featured in the viral hit #LoveAtFirstTaste, Knorr used Tinder to look for people with the same taste preferences. The guerilla campaign’s results: hundreds of matches and flirts, 90 % positive feedback, social buzz about the campaign and over 3 million views from Germany on the campaign film.

We developed fictive identities for the film characters and gave each one of them their own Tinder profile. Each profile description contained a hint to the campaign and the call to take the flavor test. All of it had to happen undercover so that nobody could stop our activities before they started. The first weekend after the campaign launch, we took it to four cities. Our characters only swiped right, so we could achieve as many matches as possible. We tried to flirt with every match and lead them to the film and the campaign website.

- 90 % positive feedback from our matches

- Reach of over 3 million about the Tinder activity only

- In addition to 3 million film views from Germany

- Over 80.000 visits on the campaign website from Germany

- Nearly 1.000 matches