Cannes Lions
OGILVY & MATHER PHILIPPINES, Makati City / ACE HARDWARE / 2016
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Description
Labor Day in the Philippines is a public holiday that happens every 1st of May. It celebrates the Filipino worker, a large part of which are the male blue-collar workers and skilled workers. These men are said to have strong sex appeal to women – all because of their handy skills. We visualized this by using Ace Hardware tools to show the love and attraction for their hard work.
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